THE SOCAL FACE
Prologue
In 2025, up north, people were optimizing their routines,
building startups, chasing funding, and quietly burning out.
And by “up north,” we don’t just mean Silicon Valley —
we mean Tokyo, too.
A city where nonstop work is glorified,
and doing nothing feels like falling behind.
In the middle of that, we were… hitting snooze.
THE SOCAL FACE was born as a quiet counter-movement.
A southern face in a northern mindset world.
Our philosophy:
Do Less. Chill More.
It all started in Tokyo’s office jungle,
with a small question:
“Why are we always working?”
From that moment came the first chill tee —
soft rebellion, worn on the chest,
with our sleepy-but-principled sidekick: SOCALMON.
We don’t climb peaks.
We lounge on hills — near the beach.
Chilling isn’t failure.
It’s intention. Boundaries. Peace.
We may not know the laws of the cosmos,
but we know this:
Beer tastes better on sunny days.
For the next generation, we hope to pass down this message:
Say no when you need to.
Rest without guilt.
And if you’re gonna chill — do it in style.
Never stop chilling.
That’s the mission.
自由に書き留める、SoCalスタイルのTHE SOCAL FACE Hardcover Notebook。
Surf Blueの爽やかな彩りで、海辺のサンセットを楽しむTHE SOCAL FACE Wine Tumbler。
Sunburn Redのアクセントで、SoCalらしい乾杯を楽しむTHE SOCAL FACE Wine Tumbler。
Sunset Goldの輝きとともに、SoCalらしいリラックスムードを楽しむTHE SOCAL FACE Wine Tumbler。
Surf Blueの爽やかさをまとって、海辺の自由な気分を楽しむTHE SOCAL FACE Steel Tumbler w/ Straw。
Sunburn Redの鮮やかさで、SoCalらしい陽気なスタイルを楽しむTHE SOCAL FACE Steel Tumbler w/ Straw。
Sunset Goldの輝きとともに、SoCal気分で楽しむTHE SOCAL FACE Steel Tumbler w/ Straw。
冷たいドリンクを片手に、ビーチへのドライブも街歩きも、どこへ行く日もSoCal気分で楽しむタンブラー。。
Surf Blueの爽やかさでSoCalスタイルを楽しむ、THE SOCAL FACE Glass Tumbler。
Sunburn Redの鮮やかさでSoCalスタイルを楽しむ、THE SOCAL FACE Glass Tumbler。
Sunset GoldのアクセントでSoCalスタイルを楽しむ、THE SOCAL FACE Glass Tumbler。
いつものドリンクタイムをSoCalスタイルに変える、THE SOCAL FACE Glass Tumbler。
Surf Blueを片手に、海辺のカリフォルニア気分で楽しむTHE SOCAL FACE Tumbler w/ Straw。
Sunburn Redを片手に、SoCalらしい陽気なムードで楽しむTHE SOCAL FACE Tumbler w/ Straw。
Sunset Goldを片手に、カリフォルニアの陽気な気分で楽しむTHE SOCAL FACE Tumbler w/ Straw。
ストロー片手に、カリフォルニア気分で楽しむTHE SOCAL FACE Tumbler w/ Straw。
Surf Blueの爽やかな色合いで、海辺の自由なムードを楽しむTHE SOCAL FACE Stainless Steel Bottle。
Sunburn Redで彩る、アクティブな日々に寄り添うTHE SOCAL FACE Stainless Steel Bottle。
Sunset Goldのアクセントが映える、毎日にカリフォルニア気分を添えるTHE SOCAL FACE Stainless Steel Bottle。
SoCalの陽気さを詰め込んだ、毎日に連れ出したいTHE SOCAL FACE Stainless Steel Bottle。